The bustling streets of Letchworth Garden City were recently the epicentre of an incredible summer festival, drawing crowds from all corners. A standout attraction? Bowerbirdy’s WOWbower tricycle, a marvel of innovation and fun. This unique vehicle, adorned with the “Love Letchworth” branding, not only captivated the attendees but also played a pivotal role in making “Love Letchworth” trend online and offline.
Jump to…
Revolutionising Entertainment: WOWbower’s Features
The WOWbower tricycle, a Bowerbirdy speciality, was equipped with an array of features that set the tone for the festival:
- Onboard Photo Booth: A highlight of the event, offering guests personalised keepsake photos.
- State-of-the-Art Sound System: Ensuring every beat of the festival was felt.
- Wi-Fi & Tablets: For instant social media sharing and interactions.
- TV Screen: Displaying vibrant visuals and Love Letchworth branding.
- Bubble Machine: Adding a whimsical touch to the festival atmosphere.

Mascots, Face Painting, and Candy Floss: A Kid’s Paradise
Alongside the WOWbower, we brought smiles to younger faces with:
- Lively Mascots: Roaming the festival, they were a hit among kids and adults alike.
- Creative Face Painting: Transforming little faces into works of art.
- Delicious Candy Floss: A sweet treat that added to the festival’s charm.

Bowerbirdy: Making ‘Love Letchworth’ a Trend
Our team at Bowerbirdy ensured that the ‘Love Letchworth’ theme resonated throughout the festival. Our efforts included:
- Pre-Event Buzz: Building excitement with targeted social media campaigns.
- Live Updates: Engaging content during the festival to keep the momentum.
- Post-Event Highlights: Sharing memories and experiences to maintain the buzz.

Business Improvement District: A Testament to Success
The festival, championed by the Business Improvement District, saw a phenomenal turnout. Their collaboration with Bowerbirdy was key in creating an event that was not just a gathering but a memorable experience for everyone involved.
The Letchworth Garden City Summer Festival, with its vibrant energy and innovative attractions like the WOWbower tricycle, was more than just an event – it was a celebration of community, creativity, and technology. Bowerbirdy is proud to have contributed to its success, and we’re already buzzing with ideas for the next one!


































