Easter is a time of joy, and this year, Hemel Hempstead Business Improvement District (BID) teamed up with Bowerbirdy to create an Easter campaign that brought smiles and excitement to the town. In this blog post, we’ll take you on a journey through this enchanting campaign that featured missing Easter eggs, thrilling surprises, and a record-breaking turnout. Plus, learn how Bowerbirdy played a crucial role in designing the campaign and managing social media advertising.
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Missing Easter Eggs Hunt
Bowerbirdy, renowned for our creative prowess, designed an innovative concept that captured the imagination of children and families in Hemel Hempstead. The idea was simple yet enthralling: hide 20 Easter eggs in shop windows throughout the town, and invite children and families to find them and send images of each egg via window stickers. This concept not only added a sense of adventure but also encouraged community engagement.
Easter competition: Find Easter Bunny window stickers on 20 shops throughout the town centre
Multichannel Promotion
To ensure the success of the campaign, we employed a multifaceted approach for Hemel Hempstead BID to promote the event and engage the community.
- Pull-Up Banners: Eye-catching pull-up banners were strategically placed around town, showcasing the campaign’s logo and theme. These banners served as beacons, drawing the attention of passersby.
- Social Media Adverts: In today’s digital age, social media is a powerful tool. Bowerbirdy, ran targeted social media advertising campaigns to reach a wider audience, creating buzz and anticipation.
- Leaflets with Hints: Informative leaflets were distributed, providing hints and clues about the locations of the hidden Easter eggs. These leaflets acted as guides, adding an element of excitement to the hunt.
Grand Prize
The stakes were high in this Easter campaign! To add an extra layer of excitement, Hemel Hempstead BID offered an enticing grand prize: a lavish hamper filled with Easter eggs and presents. This incentive motivated participants to actively engage in the hunt and compete for the ultimate reward.
Social Media Advertising Expertise
Bowerbirdy not only contributed to the campaign’s design but also played a pivotal role in managing social media advertising. Our expertise ensured that the campaign’s message reached the right audience at the right time, amplifying its impact and reach.
High engagement with our sponsored social media posts promoting the event
The Grand Finale
As the campaign reached its climax, Hemel Hempstead’s town centre came alive with excitement. On the final day, the Easter Bunny and friends made a special appearance. But the real showstopper was the innovative WOWbower tricycle, brought by Bowerbirdy. This tricycle boasted an onboard photo booth, a bubble machine, and a sound system, adding a unique and interactive element to the event. Attendees were treated to free candy floss, face painting, and the delightful presence of mascots.
Record-Breaking Success
The Hemel Hempstead BID’s Easter campaign was nothing short of a triumph. The creative concept, coupled with strategic promotion, engagement, and the WOWbower tricycle’s magic, achieved remarkable results. Here are the highlights:
- Community Engagement: Families and individuals enthusiastically participated in the hunt, fostering a sense of community and togetherness.
- Visitor Numbers: The campaign drew a record-breaking number of visitors to Hemel Hempstead’s town centre during the month leading up to the popular fun day.
Hemel Hempstead BID’s Easter campaign, in collaboration with Bowerbirdy, exemplifies the power of creativity, community engagement, and strategic advertising. By combining an enchanting concept with effective promotion and thrilling surprises, they not only created cherished memories but also invigorated the town’s spirit. This campaign stands as a testament to the impact of well-planned, community-centred initiatives. Hemel Hempstead BID’s dedication, along with Bowerbirdy’s expertise, led to a resounding success that will be remembered for years to come.
