As the Christmas spirit embraced Letchworth Garden City, Bowerbirdy proudly presented a four-weekend extravaganza, culminating in a spectacular Christmas lights switch-on. Our innovative approach transformed the town into a winter wonderland, ensuring that every corner of the town centre shared in the festive cheer.
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A Map to Magical Moments
Our specially-designed map guided visitors through various elf-themed stations scattered across the town. This strategic placement ensured an even distribution of foot traffic, benefiting all parts of the town centre.
Enchanting Elf Stations:
- The Candy Floss Elf Station: A sweet spot where kids and adults alike indulged in fluffy, sugary delights.
- Face Painting Elf Station: Our talented elves transformed little faces into festive art.
- Mascot Meet and Greet: Twice the fun with two sets of beloved mascots, bringing smiles and photo opportunities.
- Dual Photo Booths: Positioned at opposite ends of the town, these booths captured the joy of families and children with their favourite heroes.
The Grand Finale: Christmas Lights Switch On
The final weekend was a crescendo of excitement, leading the parade to the Christmas lights switch-on. Our team distributed free sweets and glow products, adding to the festive atmosphere. The mascots, ever a hit, offered hugs and waves, creating lasting memories for all attendees.
Impact on Local Businesses
The event series significantly boosted foot traffic each weekend, thanks to our targeted social media campaigns for Love Letchworth.
Testimonials
- “The increase in customers was remarkable. It was our best festive season yet!”
- “The elf stations brought so much joy and, with it, customers. We’re grateful for such a creative event!”
- “As a new business, this event was a game-changer in introducing us to the community.”
Bowerbirdy’s effort in organising this event not only lit up Letchworth Garden City but also brought together the community, supporting local businesses and creating unforgettable holiday memories and a Christmas lights switch-on to be remembered!
Looking to create a similar magical experience in your town? Contact Bowerbirdy, your partner in bringing communities together through creative and engaging events.
